Sponsorship of Picturehouse Kids Club

Provided by Digital Cinema Media
The Picturehouse Kids Club is just for families so your family orientated messages are always 100% on-target.
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Tell us about the Opportunity / What is it?

It's Picturehouse's answer to great family outings, with £1.75* tickets to family-themed films to entertain and inspire kids and parents alike. Before the screenings parents can have a natter and a coffee while the kids play. As the Picturehouse Kids Club is just for families, your family-orientated messages are always 100% on-target, with incredible opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema.

What is the Marketing Objective?

This sponsorship offers a brand the opportunity of a long term partnership in a highly targeted environment across the country's leading cinema chains. Kids' Clubs encourage family time, that's what makes the opportunity unique, it's an unrivalled dual viewing experience. The Kids Club takes place at 17 Picturehouse sites, delivering 75,000 admissions a year.

How does it work?

The sponsor will benefit from the positivity associated with the great value and shared family experience that cinema offers, whilst building long term synergy with family film content. Whilst the film club itself is the focus of the sponsorship, the key to the property is substantial pre-promotion which drives unrivalled synergy with cinema and family time. The Kids' Club offering allows a brand partner to harness the power of the big screen, the property also incorporates a whole host of assets throughout the cinema journey, from exhibitor websites to sampling.

Who's used it in the past?

Please contact DCM for details of previous advertisers.

Features / Benefits

Sponsorship gives you: Branded assets throughout the customer journey to promote the partnership. The chance to host 'Fun & Games' sessions before screenings (board games, toys etc) Product demonstrations and sampling that integrates the brand into the live experience. Opportunities for bespoke events and PR opportunities.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k17 Picturehouse sites, delivering 75,000 admissions a year
0 - 9
10 - 15
Both
ABC1
Main Shopper
Kids HH
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENTSAMPLING
SPONSORSHIP / MEDIA
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