Sponsorship of Picturehouse Recommends, quarterly film magazine

Provided by Digital Cinema Media
Opportunity to reach film loving culture vultures and build a long-term brand association with independent cinema.
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Tell us about the Opportunity / What is it?

Picturehouse Recommends is the quarterly film magazine from Picturehouse cinemas. It has a reputation as a stylish, in-depth overview of all upcoming major and arthouse releases, boasting a dedicated readership of 130,000 per quarter, plus a further 200,000 printed in cinemas. The sponsorship is centred on the magazine, but combines off-screen and online branded assets.

What is the Marketing Objective?

Picturehouse is the UK's leading independent cinema chain. Renowned and revered nationwide, it has become something of a cultural hub in cities across the country, especially for the more discerning, affluent and eclectic film aficionado. If you want to speak to people who know their stuff and always want to know more (about anything and everything), Picturehouse is the place to do it.

How does it work?

Although centred around the magazine, once a month, Picturehouse members and Show Film First subscribers have the opportunity to attend free preview screenings of Recommended films. Your brand also has the opportunity to be the exclusive on-screen partner for several cutting edge, award nominated or culturally significant short films. Your brand also opportunities to screen short, branded films - to create a multi-touch point sponsorship, thereby allowing your brand to get in with the most discerning and desirable ABC1 25-44 audience over an extended period.

Who's used it in the past?

Information available on request.

Features / Benefits

On Screen : Bespoke 5" on-screen idents book ending trailers, plus 60" ad before all films (excl kids films) across PH. 5 min solus content before preview screenings Online: Joint branded logo on all PH Recommends film content on the PH websites/Ipad mag Magazine: Headline sponsorship of the quarterly 'Recommends' magazine, including full page spread/ joint logo on articles. Extras: Foyer POS (counter cards & roller banners). Social media channels promotion, including regular tweets and Facebook updates. Preview screenings brand association.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kDedicated readership of 130,000 per quarter
25 - 34
35 - 44
Both
ABC1
CINEMA
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL10 Aug 16BUILD AWARENESSBRANDED CONTENT / VIDEO
SPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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