Brand Partnership Opportunities with PlayFootball
Provided by PLAYFOOTBALL
An opportunity to communicate to real players, with extensive sports and social networks, in real time, at the point of sweat.
Tell us about the Opportunity / What is it?
PlayFootball provides a unique and compelling route to reach regular football players at the very heart of community football. Our customers have behaviour characteristics which offer a very fertile environment to deliver your brand proposition - these include; Very frequent and regular visitors to the centres, Long dwell times, High customer loyalty, Significant social reference groups, Real players of sport, not armchair watchers.
What is the Marketing Objective?
PlayFootball operate at 7 locations across the UK, each receiving up to 3,000 unique player visits per week. This opportunity gives brands the ability to engage directly with football fans in order to build brand awareness or deliver specific product launch support. Brands can reach this audience through sampling, experiential events, sponsorship of pitches and centres, digital and social media targeted campaigns. We have have over 60,000 likes and followers through our social media channels.
How does it work?
On pitch branding, Clubhouse Marketing, product launches, event sponsorship, tactical engagement, social media strategic competitions, TV brand reel advertising, sampling, print, e-shots, database targeting, tournament sponsorship.
Who's used it in the past?
Current brand partners - Adidas, Gatorade and Fosters. Commercial partners include COTY(adidas bodycare), La Manga sports tours, 188BET, Fosters radler.
Features / Benefits
The average player will spend 90 minutes per week at PlayFootball this provides high message frequency in an uncluttered environment. Sponsorship will allow brands to use tactical messaging opportunities to build awareness of new product launches among the sports fans demographic. This is a unique and developing market. Over 60% of all footballers are now playing small sided football. We own a unique corner of the market, in key towns and cities. We manage, deliver and support all our partners we work with and offer solutions to their unique strategy in our sector.