Opportunity to target a smart, savvy & sophisticated female audience via new entertainment brand, Lifetime.
Lifetime is an exciting new entertainment brand that celebrates women and represents their power, creativity and passion in a positive and inclusive way. Real Life Glamour is a brand new Sponsorship opportunity on Lifetime created by Sky Media and A + E Networks UK. Programming includes The Real Housewives, Vanderpump Rules, Pregnant in Heels and Shahs of Sunset. Please download attachment for synopsis of these programmes.
We envisage this package to deliver a fully integrated partnership that engages, excites, impresses and interacts our audience with a brands range through multi-media touch points across Lifetime.
Sponsorship and Accreditation: - 10 months sponsorship of 'Real Life Glamour' - Minimum of 100 hours of sponsorship per month - Minimum of 800 sponsorship credits per month
- Approx. 2,000 x 15" idents & 6,000 x 5" bumpers
This is a brand new opportunity on Lifetime.
The partnership will provide a brand with a unique market advantage featuring engaging content, desirable audience, strong performance, media effectiveness & value and a flexible and creative approach. Lifetime has a smart, savvy & sophisticated female audience who are interested in fashion and style (i.153), beauty/personal appearance (i.162), who strongly agree that it's worth paying extra for quality (i.110), spend £250+ on beauty products every year (i. 138) and often look for products they have seen on TV.