This idea is archived

Sponsorship of Sky 1 Comedy

Provided by Sky Media
Associate your brand with an award winning channel with the Comedy package. Combining some of the best comedies commissioned

Tell us about the Opportunity / What is it?

Sky 1 Comedy package combines some of the best comedies that have been commissioned for Sky and which the Sky 1 viewers have welcomed in to their homes. From the critically acclaimed Trollied to the award-winning Stella, these established and popular shows are now available for sponsorship when they return to our screens from this autumn alongside the brand new series After Hours.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with a much loved channel.

How does it work?

Programme Scheduling: Mount Pleasant - 8 x 60 minute episodes; Trollied - 8 x 30 minute episodes; After Hours - 6 x 30 minute episodes; Stella - 10 x 60 minute episodes. Sponsor will receive the following accreditation: opening credit: 15 seconds, centre break bumpers: 2 x 5 seconds (3 x centre breaks per one hour show), closing credit: 15 seconds and accreditation on all programme specific trailers over 20 seconds. Digital sponsorship will include sponsor logo on show pages, pre-roll on show page video content and accreditation on Sky Go & On Demand Showcase.

Who's used it in the past?

Spontex sponsored Trollied on Sky 1 and received Silver prize for Best First Time Sponsor at the Hollis Sponsorship Awards 2013.

Features / Benefits

- Sky 1 share of viewing is up year on year - Sky 1 remains a much loved channel - Sky 1 saw an increase in families viewing together in 2014 - Sky 1 attracts a family focused modern viewer with expensive tastes

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCoverage: 2.3million adults aged 16-34
16 - 24Both
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 16BUILD AWARENESSSPONSORSHIP / MEDIA
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