Sponsorship of Sky Cinema Winter season

Provided by Sky Media
Showcasing a range of blockbuster movies, advertisers can reach approx 12m individuals across 4,655 films this Winter.

Tell us about the Opportunity / What is it?

Winter is Sky Cinema's biggest season, what's better than curling up and escaping the cold with an enthralling new movie. The choice of titles doesn't get any better than those included on Sky Cinema Premiere, Sky Cinema Family and Sky Cinema Christmas channels. With over 7,000 films available to sponsor across linear and VOD over the holiday season, this package will showcase a range of blockbuster movie titles, with everything from Star Wars to Beauty and the Beast.

What is the Marketing Objective?

This is a perfect opportunity for a brand to associate with stellar content before it's available on any other service. This package is the destination for the latest and greatest cinema content this winter with a new premiere everyday on Sky Cinema Premiere, the very best family favourite films on Sky Cinema Family and everyone's favourite festive films on Sky Cinema Christmas.

How does it work?

Sponsors will receive 20" opening credit and 10" closing credit per movie on Sky Cinema Premiere, Sky Cinema Premiere +1, Sky Cinema Family and Sky Cinema Christmas, 1 x 20" opener and 1 x 10" closer around all movies watched live on Sky Cinema Premiere & Sky Cinema Family via Sky Go, 1 x 20" opening and 1 x 10" closing on all 'New Premieres', 'Greats' and 'Family' content available on Sky Cinema On Demand plus 1 x 20" opening credit across all 'New Premieres', 'Greats' and 'Family' content streamed on Sky Go.

Who's used it in the past?

Sky Media have worked with vast range of sponsors in the past, please contact the team for details of previous case studies.

Features / Benefits

With scheduling spanning linear broadcast, On Demand and Sky Go, the cross-platform sponsorship of Sky Cinema Premier, Family and Christmas can reach our film viewers at any time and location that suits them. Sky AdVance also enables the extension of your sponsorship across multiple digital & VOD platforms. Using Sky's customer data to connect up our media landscape, sponsors are able to deliver Linear TV sponsorship and Digital Activity in a truly integrated way, allowing you to reinforce your sponsorship message by understanding who has actually seen your ident.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details12m individuals across 4,655 films on linear alone
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 17 - 31 Dec 17BUILD AWARENESSSPONSORSHIP / MEDIA
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