Sponsorship of the daytime stand on the Food Network

Provided by Sky Media
Broadcast sponsorship and optional accompanying online campaign available with the number one lifestyle channel on Sky.

Tell us about the Opportunity / What is it?

Food Network UK delivers a fresh approach to food programming and celebrates everything that is bold, fun and entertaining about the genre. We are the number one lifestyle channel on Sky and the only dedicated lifestyle channel on Freeview. We show the best of international and UK food and entertainment programming with a combination of titles from the Scripps library, original commissions and carefully selected acquisitions. Sky Media & Scripps Networks are offering an advertiser the chance to sponsor the Daytime strand on Food Network.

What is the Marketing Objective?

Food Network is not your typical 'how to' cooking channel. It is packed with award-winning cooking and competition shows, reaching 5 million adults every month. Our viewers describe us as passionate, inspiring, quirky and most importantly, friendly. Together with foodnetwork.co.uk, the channel is bringing a fresh perspective to the UK food scene and seeking out the next generation of UK chefs.Sponsorship will offer brands the opportunity to build brand awareness through a strong association with the channels' content throughout 2017

How does it work?

Sponsorship of all programming during Daytime on Food Network, between 09:00 - 18:00. Includes approx. 270 hours of sponsored content per month with the sponsor receiving approx. 2,160 sponsorship credits per month: 15" credits going in and out of each programme and 2 x 5" credits per centre break (approx. 1 per ½ hour programme). New programming coming to the channel includes: Paul Hollywood City Bakes 2 & Spring Baking Championships, plus returning favourites including: Jamie's 15 Minute Meals, Hairy Dieters, Indian Food Made Easy and Jimmy & Jamie's Friday Night Feast.

Who's used it in the past?

Please contact Sky Media for details of previous advertisers.

Features / Benefits

Compliment any on air sponsorship package with a bespoke digital package. Food Network are a global leader in creating entertaining food content for digital platforms and TV. Food Network specialize in creating premium branded content for distribution across our extensive digital and social audiences. We receive over 5 million users monthly, over 100 million ad impressions monthly. Plus we have over a million Facebook followers and over 95k Twitter fans.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFood Network reaches 5 million adults every month
25 - 34
35 - 44
45 - 54
55 - 64
Female
Both
ABC1
C2
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 17BUILD AWARENESSSPONSORSHIP / MEDIA
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