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Sponsorship of The Pollen Count on Channel 5

Provided by Sky Media
Excellent opportunity for brands requiring a higher level reach, frequency and longevity across the summer months.

Tell us about the Opportunity / What is it?

Summertime is always welcomed with excitement, however we all know that British summertime can be somewhat tricky; from bouts of hay-fever to unreliable drizzle. Pollen forecasts can provide people with vital information to help reduce the impact of pollen on their health. Sky Media and Channel 5 are proud to offer the exclusive opportunity to sponsor The Pollen Count on Channel 5.

What is the Marketing Objective?

The Pollen Count package is perfect for sponsors requiring higher level reach, frequency & longevity across the summer months. Please note these bulletins could be a UV Count rather than a Pollen Count, if desired.

How does it work?

Scheduling and Accreditation: Average of 17 bulletins per week Avg 3 bulletins per day: Monday - Friday @ 12:10, Monday - Friday @17:00, Monday - Friday @18:30, Saturday & Sunday, once per day depending on editorial. The sponsor will receive 1 x 5' opening credit and 1 x 5' closing credit per report.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Reach: Sponsor branding is estimated to reach over 13m Abc1 Ads across the season OTS: From May to the end of the Season, a brand will receive a continuous presence across Channel 5 with the average individual seeing the sponsorship creative 6 times

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach over 13m Abc1 Ads
All adultsBoth
All
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 16BUILD AWARENESSSPONSORSHIP / MEDIA
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