Sponsorship of The Pollen Report on Sky News

Provided by Sky Media
Sky Media is proud to offer the exclusive opportunity to sponsor 'The Pollen Reports' on Sky News & Sky News HD.

Tell us about the Opportunity / What is it?

Sky News is an unrivalled, world class breaking news service with a spirit of innovation & a fresh approach to news broadcasting. As the UK's first dedicated 24-hour news channel, Sky News has built an unrivalled reputation for being the first to break major news as well as offering insight, opinion & analysis on the latest stories, events & shows across broadcast, online & Sky Go.

What is the Marketing Objective?

Every year, hay fever affects one in five people in the UK. Whilst there is no known cure, our up-to-the-minute Pollen Reports provide Sky News viewers with essential information on the affected areas around Britain by severity level. It also offers the right brand unique exposure to an ABC1 adult heavy audience amongst popular editorial. Sky News provides the viewers with incremental information on the pollen forecast in order to help hay fever sufferers manage their symptoms throughout the three month height of pollen season.

How does it work?

Sky Media is proud to offer the exclusive opportunity to sponsor 'The Pollen Reports' on Sky News, whilst also offering presence across the ROI & International territories, in addition to advertising across skynews.com. Period: 1st May 2018 - 31st July 2018 Duration: Up to 1 minute report Frequency: Daily at 07:45; 08:45; 18:45; 21:45 Running next to our weather update, the reports are scheduled four-times across the day making it easier than ever to find the latest pollen updates. Opening Credits: 1 x 10 second audio/visual Closing Credits: 1 x 5 second audio/visual

Features / Benefits

Reach: Sponsor branding is estimated to reach over 5.7m Individuals across the season. OTS: For 3 months a brand will receive a continuous presence across Sky News with the average Abc1 Adult seeing the sponsorship creative 12 times or more. Frequency: An estimated 368 reports will be broadcast, equating to 736 sponsor credits playing out. Secondage: Across the period, the sponsor will receive an estimated 5,520 seconds of sponsor branding. Cross Platform: For additional exposure a brand can amplify their campaign by extending it to SkyNews.com, Sky Go and Sky AdVance.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5.7m Individuals across the season
All adultsFemale
Male
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Jul 18BUILD AWARENESS
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