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Sponsorship of USA Drama on Sky Living

Provided by Sky Media
Sky Living's biggest sponsorship opportunity this year, the US Drama package, encompassing a range of American dramas

Tell us about the Opportunity / What is it?

Since the channel rebrand in 2013, Sky Living has grown year on year with the channel's highly addictive US drama being the main driving force behind the channel. Sky Living brings viewers well established US Drama favourites such as award winning Greys Anatomy, Hannibal, Elementary, Blacklist and many more. Sky Media are pleased to present Sky Living's biggest sponsorship opportunity this year, the US Drama package.

What is the Marketing Objective?

Viewers of US Drama on Sky Living are more likely to be brand advocates, leading to uplifts across all brands

How does it work?

This sponsorship opportunity will encompass: - Broadcast sponsorship of all Drama on Sky Living - Sponsorship idents across prime time TV (including repeats) - PLUS sponsorship of ALL back catalogues of previous series - Logo accreditation on all 20"+ promotional trailers - Sponsorship idents around Sky Go and Sky On Demand programming - Branding on all online show pages and directional media - Activation around the sponsorship (*At an additional cost)

Who's used it in the past?

Please contact a member of the Sky Media for details of previous sponsors.

Features / Benefits

- Elementary, Bones and Grey's Anatomy have all received huge critical acclaim, giving a potential sponsor associated credibility. - Sky Living offers a strong, varied and premium drama offering, making it the perfect environment for brands looking to reach an upmarket audience. - Sky Living has a wide reach through its social platforms to a tech savvy US Drama audience. - Additional opportunities can be discussed to run further activation beyond broadcast and digital e.g. Competitions, microsites, DVE's and 'At Event Branding'.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18m Individuals and 2.8m Women 16-34 over a 12 month period
16 - 24
25 - 34
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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