Sponsorship of Virgin Atlantic Movie Channel
Provided by Spafax
Grab attention with this unique sponsorship opportunity and get your brand in front of Virgin Atlantic's passengers.
Tell us about the Opportunity / What is it?
Virgin Atlantic's average long-haul flight time is seven hours with passengers consuming 2.8 movies per flight. Delivering an unrivalled dwell time this captivated consumer can experience the latest movies on offer via their state of the art touch screen in-flight entertainment system. The Sponsorship package enables your brand to gain full system coverage in front of Virgin Atlantic's entertainment savvy audience group who are in the mood to consume and engage in the latest movies on offer. This is a fantastic brand alliance sponsorship opportunity.
What is the Marketing Objective?
75% of passengers are travelling for leisure purposes. A prominently UK audience group with 69% British Citizens, male 48% female 52%. This is an opportunity to build awareness among these demographics.
How does it work?
Running a high impact TV sponsorship solution delivers a 10 second ident spot positioned in front of all movies across the entire system delivering maximum stand out across the entire network.
Features / Benefits
An exclusive sponsorship opportunity with 100% share of voice. Extended media channels are available to increase your brand awareness across Virgin Atlantic's multi-platform offering.
Reasons passengers choose Virgin Atlantic:
33% The Virgin Atlantic Brand
31% Quality of services
18% Recommended by a friend