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Sponsorship of Will and Grace on My5

Provided by Sky Media
A chance to associate your brand with an Emmy award-winning show!

Tell us about the Opportunity / What is it?

This award-winning show is back for a brand new season after an 11 year break! Set in New York city, the ground-breaking comedy show focuses on the relationship between best friends Will Truman (played by Eric McCormack), a gay lawyer, and Grace Adler (played by Debra Messing), a straight interior designer. Sky Media are offering brands the opportunity to sponsor Will and Grace on My5 this January.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and associate with award-winning programming

How does it work?

Scheduling & Accreditation: On air from January 2018 - 9 x 30 min premieres on Channel 5. Sponsor will receive 1 x 15" opener, 1 x 10" closer and 2 x 5" centre break bumpers per episode. Forecast to deliver 1.9 million VOD views and sponsorship forecast to deliver +£300,000 worth of value.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

The show was broadcast on NBC from September 21, 1998 to May 18, 2006 and was one of the most successful television series of its kind. Throughout its eight-year run, Will & Grace earned 16 Emmy Awards and 83 nominations. Supported by a massive promotional push, strong reviews and a bit of nostalgia, the season 9 premiere episode of the show made a seamless return in the US on NBC as the top entertainment program of the night, drawing in 10.2 million viewers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease contact Sky Media for forecasted reach
16 - 24
25 - 34
35 - 44
45 - 54
Female
All
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 28 Feb 18BUILD AWARENESSSPONSORSHIP / MEDIA
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