Sponsorship of World Grand Prix Darts on Sky Sports

Provided by Sky Media
World Grand Prix Darts returns to Sky Sports for what should be another unforgettable tournament on the world stage.

Tell us about the Opportunity / What is it?

The World Grand Prix Darts is a major fixture in the Darts calendar every year. The tournament always attracts an array of world class talent, with world no.1 Michael 'MVG' Van Gerwen, featuring in an impressive line up last year that was eventually won by Daryl Gurney, who in turn became the first Irishman to win a televised darts tournament. This was also the first time in PDC history that an English player didn't make the quarter-finals, proving how Darts as a whole is growing and moving away from an English pool of players that have largely dominated the sport.

What is the Marketing Objective?

The World Grand Prix Darts returns to Sky Sports this October for another 7 days of non-stop action! Pitting the world's best players from around the globe against each other in the passionate darts city of Dublin, Ireland. This opportunity allows a brand to not only align themselves with such a unique darts property, but also engage with a large ABC1 Men audience on a UK wide scale.

How does it work?

Scheduling Live World Grand Prix Darts 30th September - 6th October 2018 7 days of exclusive live coverage (13:00-17:00 & 19:00-23:00) Repeats/Highlights c. 1 full repeat of each days play Accreditation The sponsor(s) will receive the following accreditation across each sponsored programme: Live - an average of 2 x 15" & 22 x 5" credits per live session Repeats/Highlights - an average of 2 x 15" & 20 x 5" credits per show The sponsor will also receive an opening 15" credit for each programme pushed to Sky Go On Demand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsA large ABC1 Men audience
25 - 34
35 - 44
45 - 54
55 - 64
65+
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Oct 18BUILD AWARENESSSPONSORSHIP / SPORT
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