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Rugby Sponsorship Opportunities - England v New Zealand Series

Provided by The Rugby Football League
With an estimated audience of 4.5m TV viewers, England's Rugby League team hosts the Kiwis live on the BBC in a 3 match series.

Tell us about the Opportunity / What is it?

With home advantage England can turn their narrow defeat in New Zealand 2014 to victory and win the 3 match series. It will be no easy task as New Zealand are now the best team on the planet. In May they defeated Australia for the 3rd time in a row. This is a return to the popular test series format and its all live on BBC. This is a fantastic opportunity to align your brand with the mouthwatering England v New Zealand International Series in November 2015.

What is the Marketing Objective?

With an estimated audience of 4.5 million UK viewers the International Series provides a brand with the perfect platform to build awareness among this vast audience. Brands will benefit from an alignment with England as they take on New Zealand in a 3 match series that will be available on terrestrial TV with no ad breaks.

How does it work?

Naming rights package includes: Minimum 15 minutes on the LED System, 10 logos on Media Backdrops, Logo on front cover of match programme, Permanent Content Push, Post Pads and Pitch Branding and Ball Boys Branding. Partnership packages include: Minimum of 6 minutes on the LED system, 4 logos on Interview Backdrop, 2 pages in the programme, Logo or message on installed screen. Advertising packages include: Minimum of 4 minutes on the LED System, Logo on any installed screen and Minimum of 2 logos on media backdrop. Please download attachment for full offering.

Who's used it in the past?

Gillette has been also been the Series sponsor alongside their England team sponsorship.

Features / Benefits

Estimated 4.5 Million viewers in the UK; match 1 will air on BBC2, matches 2 & 3 will air on BBC1. Matches will also be broadcast on Sky New Zealand and in Australia (broadcast partner tbc), adding an international audience. Packages will include corporate tickets to the event which are ideal for entertaining clients.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCumulative Audience of 4.5 million over 3 matches.
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
DE
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 14 Nov 15BUILD AWARENESSSPONSORSHIP / SPORT / RUGBY
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