Sponsorship Opportunities in Tennis
Provided by Miller Sports Consultancy Ltd
Tennis is going through a resurgence, sponsorship activity is increasing year on year through partnerships that deliver.
Tell us about the Opportunity / What is it?
We have a number of opportunities available to get involved with this growing sport. From individual events to wider partners of British Tennis as a whole.
70% of people agree that British Tennis players will be more successful in major championships than they have in the past. Worldwide sponsorship spend on amateur and professional tennis tournaments, leagues and bodies totaled $739 million in 2014 up 4.4% from 2013
This is a fast growing sport, with the structure in place to deliver quality return on investment for partners which the British Tennis term 'The Family'
What is the Marketing Objective?
A partnership within Tennis allows your brand to partner with other quality brands in a top level setting attracting HNWI from the Top 4 affluence groups. Tennis is a sport where partners are appreciated, 41% of fans appreciate the support of Aegon and 70% more likely to buy Aegon products due to its support of the sport.
Because of the clutter free nature of the sponsors pyramid in this sport, exposure is key, over 30% of watchers noticed the brands. Over 1 million people attend events annually and Tennis interest 63% of the population at some point during the year.
How does it work?
Miller Sports are best placed in the market to assist a brand entering into this sport for the first time, we are in a unique position with contacts right across the sport from with the LTA and British Tennis.
Why not sit down with us to discuss your brand objectives and allow us to tailor make the perfect package which will not only cover these but offer a real Return on Investment and engagement from the audience. We call it win-win-win partnerships, where you, the club and the followers win from a clever partnerships that deliver right across the board.
Who's used it in the past?
Current partners include: AEGON, BNP Paribas, highland Spring, Nike, Babolat, Hackett, La Manga Club, Moet & Chandon, Optimum Nutrition, Radio Switzerland, Ricoh, Thomson Reutersm UMAG tennis Academy, Virgin Active.
Features / Benefits
6 million people playing tennis annually in the UK
55 Community indoor tennis centres with over 4million footfall
LTA Database of approaching 1 million tennis fans.
8 Key events throughout the year
20 million global TV coverage
£327.5 million total media value for sponsors
More engagement and 'buy in' to brands from tennis followers
Increased brand awareness
Award winning schools and community programme