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A network of music venues across the UK - Academy Music Group

Provided by Live Nation Ltd
Partner with AMG-the UK's leading owner and operator of nationwide live music and club venues to reach 18-34 yr old music fans.

Tell us about the Opportunity / What is it?

O2 is a strategic partner with Live Nation and have created a Priority offering for O2 customers. The have also become the name in title partner of the AMG Venues. AMG have 14 venues in 11 cities across the country, including 2 in Glasgow and 3 in London. AMG venues will host over 4,500 events in 2013 and attract over 3 million customers per annum. AMG host a broad range of new music and established artists including; Rihanna, Tinie Tempah, Jason Derullo, Robbie Williams, FooFighters, Muse, My Chemical Romance, The Kills, Underworld, Primal Scream, David Guetta and The XX.

What is the Marketing Objective?

Build brand awareness and gain brand credibility amongst a young and influential music loving audience.

How does it work?

AMG offers advertising across multi-platforms with Live Nation - Facebook (490,000 fans), Twitter (117,000 followers) and a website with over 500,000 subscribers to newsletters, and over 20m page views a year. Furthermore, each of the 15 venues have their own buzzing online community and O2 have extended this by launching O2 Academy TV, YouTube channel in 2012. Sponsorship of events, concerts and tours is available. In-venue advertising and non-traditional campaigns also available.

Who's used it in the past?

Many brands have successfully advertised with AMG, please contact us to discuss how this could work for your brand.

Features / Benefits

Academy Music Group (AMG) is the UK's leading owner and operator of nationwide live music and club venues. AMG venues are famous for offering unrivalled live events and are an integral part of the UK's live music scene. AMG's shareholders include Live Nation Entertainment /Gaiety / Metropolis Music and SJM Concerts, who collectively promote the biggest gigs and outdoor events in the world! Partnership with AMG delivers your brand directly to an audience of young, music loving fans.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18-34 yr old music fans
16 - 24
25 - 34
Both
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEVENTS
SPONSORSHIP / MUSIC
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