Leeds Rhinos are an English professional rugby league football club based in Leeds, West Yorkshire. They compete in Europe's Super League competition and are the current champions, having won the 2009 Grand Final. The club's home is the 22,250 capacity Headingley Stadium, which is in the suburb of Headingley, northwest Leeds, where they have played since 1890. Leeds are one of the oldest clubs in the world and are owned by the same company that also run the Leeds Carnegie rugby union team. The club are the third most successful rugby league club in England.

There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising or experiential / sampling opportunities. With a variety of marketing options on offer packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.

Leeds building society, Tetleys, ISC, LSS, Berry's, Leeds Met Uni, Jet2.com, engage mutual assurance, GRKC, Ringways Motor Group are all current partners

As a Super League team, Leeds Rhinos have a strong and loyal fanbase with over 15,000 fans attending games in 2009. Sponsorship provides an ideal way for brands to reach this audience, and it is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.