Sponsorship Opportunity: Caravan Channel & Motorhome Channel
Provided by Information TV
Sponsorship of the UK's longest running, most popular, caravan and motorhome tv series
Tell us about the Opportunity / What is it?
The Caravan Channel and Motorhome Channel are TV programmes dedicated to bringing the UK Caravanning and Motorhoming communities the latest news, reviews and stories from their respective industries. The programmes are highly established, having been broadcast since 2006, and have built up a strong, loyal and targetable audience of 100,000 caravan and motorhome enthusiasts.
What is the Marketing Objective?
This is an opportunity to build awareness and associate your brand with the UK's original, continuous, Caravan & Motorhome shows. This package allows the sponsor to benefit from alignment alongside trusted names and independent reviews.
How does it work?
Showcase (SKY & Freesat) broadcast brand new, 30 minutes, episodes of the Caravan Channel and Motorhome Channel, 20 times over a 2 week period. Sponsorship includes 15s opening credits, 10s closing credits and 10s top and tailing each centre break (1 centre break per 30mins).
Sponsorship generates high frequency impacts over a short space of time. Sponsorship of both programmes would see your branding shown 80 times per 2 week period.
Who's used it in the past?
Simple Caravan Insurance, Towergate Insurance, BuyMyMotorhome.com, Motorhome Depot, Camping in the Forest.
Features / Benefits
This opportunity is primarily about broadcast TV sponsorship but includes additional multi-media branding. They include branding on the Caravan & Motorhome channel websites and through their social media presence as well as inclusion in all press/magazine branding for the duration of the campaign.