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Sponsor CSI with CBS Drama and Sky Media

Provided by Sky Media
Sky Media and CBS Drama are pleased to announce the opportunity for an advertiser to sponsor, CSI: Crime Scene Investigation.

Tell us about the Opportunity / What is it?

CSI is a fast-paced drama about a team of forensic investigators trained to solve crimes by examining the evidence. The world-wide success of the show has created two spin-offs, CSI: Miami and CSI: NY, creating a global television franchise, with all three series licensed in over 200 territories. The sponsorship of "the most watched television series in the world" can run from one month up to twelve months and includes season 1-3. There will be a multi-faceted marketing campaign to support the launch of CSI and additional online opportunities.

What is the Marketing Objective?

Create an association with CBS Drama (great for reaching an upmarket female audience) and build awareness amongst the extensive CSI audience.

How does it work?

The sponsorship of "the most watched television series in the world" can run from one month up to twelve months and includes seasons 1-3. Sponsorship shall include Premier Episodes 21:00-22:00 (Mon-Fri), Repeats 00:00-01:00 (Mon-Fri) and the Sunday Onibus 21:00-02:00 (Sun) and shall comprise of Opening credits (1x15 seconds), Closing Credits (1x15 seconds) and Break Bumpers (2x5 second bumpers per centre break - there are normally 3 centre breaks per one hour programme.

Who's used it in the past?

Please contact Mike Murphy via the contact details tab for information regarding previous advertisers.

Features / Benefits

CSI is the most watched drama series in the world. CSI has 73.8 million viewers worldwide. Multi award winning series - Most notably winner of 7 Emmys, Screen Actors Guild Award and Best Network Television series The series has also been nominated for multiple Golden Globes, 28 Emmy Awards, Writers Guild of America Award, Directors Guild of America Award, and Producers Guild of America Award. Sponsorship of CSI would allow an advertiser to reach an incredibly loyal audience receptive to products endorsed by the programme.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach an average audience of 544,000
All adultsMale
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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