Sponsorship opportunity: Genre sponsorship - Heyday TV

Provided by Information TV
The Emmy Award™ winning team at Heyday present a specially selected menu of classic TV programming.
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Tell us about the Opportunity / What is it?

The concept of Heyday TV is to bring back classic television to the present, for nostalgia like it used to be. Heyday TV includes Music (inc. Pink Floyd, The Beatles & Led Zepplin), Comedy (inc. Tony Hancock, Ronnie Barker & Kenneth Williams) and Sport (inc. Football, Rugby & British Motor Racing) and History.

What is the Marketing Objective?

Opportunity to build awareness and associate your brand with classic British nostalgia using the best of British comedy, music and sport & history. This package allows the sponsor to benefit from alignment alongside some of the biggest names in classic TV.

How does it work?

Genre sponsorship generates high frequency impacts over a short space of time. Your branding will be shown 8 times/hour and give your brand a minimum of 85 seconds/hour of TV airtime. Heyday runs from midday - 4 pm weekdays and midday - 3 pm weekends, giving you a total of 26 hours per week of sponsored content.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

This opportunity is primarily about broadcast TV sponsorship, but includes additional multi-media branding through exposure/advertising on the Heyday TV website & through their social media presence and inclusion in all press/magazine branding for the duration of the campaign.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
25 - 34
35 - 44
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP
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