Sponsorship Opportunity - Intelligent Entertainment on Discovery

Provided by Sky Media
Sky Media are excited to offer brands and advertisers the 'Intelligent Entertainment' package.

Tell us about the Opportunity / What is it?

Sky Media and Discovery are excited to offer brands and advertisers the 'Intelligent Entertainment' package. With content that will have viewers revelling at the delights of pop-science and pondering the meaning of life, this sponsorship opportunity is the perfect way to reach an intellectually curious, male-skewed audience. With ground-breaking content such as Through the Wormhole with Morgan Freeman, How it's Made and NASA's Unexplained Files; this sponsorship package is guaranteed to quench any thirst for knowledge.

What is the Marketing Objective?

DISCOVERY - As the number 1 Factual channel for Adults and Millennials, Discovery takes its viewers from the bottom of the Pacific Ocean to the top of the Himalayan Mountains with ground-breaking documentaries and world-class entertainment. QUEST - Reaching 9 million viewers, and 1 in 5 adult men, Quest is the largest channel in the Discovery portfolio. The channel brings amazing stories, fascinating facts and extraordinary characters to its male-skewed audience, with personality, wit and wisdom.

How does it work?

Scheduling & Accreditation - 50 hours per month on Discovery - 40 hours per month on Discovery Science - 30 hours per month on Quest - 2 x 15 second and 6 x 5 second per hour

Features / Benefits

Discovery's viewers are: 55% more likely to spend £200 or more on a watch 49% more likely to intend to buy a car in the next 3 months 49% more likely to spend over £300 on gardening equipment Quest's viewers are: 99% more likely to have spent £1,000 or more on DIY materials 106% more likely to do their own plumbing or electrical work

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsQUEST Reaches 9m viewers DISCOVERY No1 factual channel
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions05 Jun 18BUILD AWARENESSSPONSORSHIP
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