Huge database targeting via Ticketmaster
Provided by Live Nation Ltd
Using Ticketmaster, the UK's number one and largest ticketing website, align your brand with our Family & Attractions channel.
Tell us about the Opportunity / What is it?
Live Nation Ltd. is pleased to offer the opportunity to sponsor the Family and Attractions section of Ticketmaster and all associated communication, both email and social.
What is the Marketing Objective?
Target audiences with specific messaging based on the data we have on them (i.e the propensity the particular user has to buy and ticket and what the ticket is likely to be) and the search that is being conducted. Communicate with audiences ready to make a purchase.
How does it work?
We are able to email users that have previously booked tickets for shows that fit the demographic, and we can suggest events based on historical purchase data. Our audience is highly interactive (CTRs on average our between 0.5% - 2.1%) and they have their payment method in their hand whilst on the site - they are in the mindset of wanting to be entertained but also ready to spend money.
Who's used it in the past?
Please contact us for details.
Features / Benefits
Live Nation Entertainment is able to give year long communications via the channel sponsorship. During the year we received huge spikes in traffic around key communication times during the year. Mothers or fathers will visit our site to search and buy tickets for events ranging from Ben and Holly's Little Kingdom to Tours of Wembley Stadium. By giving you the sponsorship of the section we are offering (perceived) alignment with these all of these events.