Sponsorship Opportunity Sky Media's Petrolheads Package

Provided by Sky Media
The perfect high-octane opportunity to target an energised male audience.

Tell us about the Opportunity / What is it?

Sky Media and A+E Networks UK are excited to offer the sponsorship of 'Petrolheads' across HISTORY and BLAZE for 6 months, including the brand new HISTORY exclusive TRUCKING HELL. Petrolheads is the perfect high-octane opportunity to target an energised male audience who are the decision makers in their homes. This is an excellent opportunity to target an influential audience at excellent value.

What is the Marketing Objective?

The perfect high-octane opportunity to target an energised male audience.

How does it work?

Scheduling and Accreditation • 6 month TV sponsorship • 15" openers/closers and 5" break bumpers (3 per hour-long show) • Approx. 680 hours of sponsored content (200 hours on BLAZE and 480 hours on HISTORY) • Approx. 5,440 sponsorship credits across HISTORY and BLAZE

Who's used it in the past?

Please contact for details.

Features / Benefits

ABOUT THE AUDIENCE. HISTORY's audience is 68% male, reaching 2.3m men in the last quarter. Often look on online for products seen on TV, and love to try new brands. Love cars, owning up to 3 cars in their household, and expect to change car each year Prefer executive cars, sports cars and family cars. BLAZE's audience is 60% male, reaching 2.9m men in the last quarter. Prefer driving family cars.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHistory 68% male, Blaze - 60% male (reaching c.2.5m)
25 - 34
35 - 44
45 - 54
55 - 64
Male
Both
AB
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions25 Jun 18BUILD AWARENESSSPONSORSHIP
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