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Sponsorship TVPlayer - free live TV service for 16-34 year olds

Provided by TVPlayer
TVPlayer is an exciting live TV platform, showcasing the UK's favourite entertainment, news, music, lifestyle and DESI channels.

Tell us about the Opportunity / What is it?

Sponsor TVPlayer this season - a key live TV streaming service for 16-34 year olds TVPlayer offers brands an exciting multi-platform opportunity to target a core 16-34 audience across mobile, tablet and its website. 16-34 year olds are increasingly using their mobiles to watch live TV. TVPlayer offers a broad selection of channels, including Bollywood, Music, Entertainment through to Lifestyle and shopping channels Associate your brand with an exciting, fresh entertainment TV platform targeting both male and females.

What is the Marketing Objective?

TVPlayer is offering a wide range of sponsorship opportunities for its live TV service, offering mass exposure across an unrivalled selection of channels. The apps have attracted a core 16-34 year old audience. A full sponsorship of the live TV mobile and digital platforms offers brands the opportunity to maximise both reach and track conversion of any campaign. TVPlayer is able to provide detailed analytics for any advertising activity across its platforms and can target according to day part, genre, channel and programming.

How does it work?

iOS/Android (mobile) + iOS tablet - Logo on Splash page - Sponsored pack on tablet homepage - iAd sized banner across mobile - Expandable banner on EPG page - Ability to offer discount code from within the app to users, this can be built into the advertising creative - Opportunity to create a landing page for in app competitions with data capture TVPlayer.com - Homepage skin and website takeover - Homepage carousel image - Ad formats across tvplayer.com Across All Platforms - Bumpers to run across all genres including, Entertainment, Movies, Music, News

Who's used it in the past?

Dixons • Britvic • Total Greek Yoghurt • Starbucks • eBay • Heat TV

Features / Benefits

TVPlayer offers a unique combination of reach and targeting exclusively in the UK. Described as one of the most successful apps of 2014, TVPlayer's growing popularity is due to the fact it is so easy to use and offers an extensive portfolio of entertainment, music, news, lifestyle and DESI channels. Uniquely, TVPlayer allows you to also target by day part, channel, genre and programme using TVP Target, our proprietary ad-serving system. This provides advertisers and marketers with key metrics and evaluation of their digital and mobile marketing campaigns using TVPlayer.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k900,000+ users
16 - 24All Genders
All
Students
MOBILE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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