Stadium TV - Real-Time, Club-To-Fan Interaction
Provided by Eleven Sports Media
Branding opportunities for sponsors and advertisers across concourses and hospitality areas within 34 major sporting venues.
Tell us about the Opportunity / What is it?
Stadium TV is the most exciting and informative way to keep sports fans entertained at stadiums and venues across the UK.
Stadium TV offers engaging real-time, club-to-fan interaction - including integrated live social media feeds, club news and the live screening of that day's game and the early/late fixtures aired nationally by the satellite broadcasters.
Alongside the club news and TV there are two advertising and branding areas integrated within the screen set-up.
What is the Marketing Objective?
Raise awareness of your brand through the medium of sport.
Sports audiences within venues are typically 77% Male, 23% Female and all stadia include dedicated family areas aimed at the younger audience. This is reflected by the fact that 27% of attendees are below the age of 24.
Stadium TV is a captivating, eye-catching, head-turning medium and has quickly established itself as the leading authority for pre-match news and information, replacing more traditional elements such as matchday programme and local radio.
How does it work?
Stadium concourse areas in modern stadia are as much a part of the entertainment package for clubs as the action on the field.
These relaxed and comfortable areas include leisure and recreation facilities and are the lively hub of the pre-match tradition of having a pint with friends. The Stadium TV screens are at the very heart of the matchday ritual, providing a trusted source of team news and information.
Your branding plays an integral part of the message. 75% of a club's fans believe that brand association is very important.
Who's used it in the past?
With 34 clubs currently on board and more to come, this opportunity has been used by both local and national brands to gain fantastic exposure.
Here is a selection of the brands which have advertised on Stadium TV
Law Plain & Simple
Royal Air Force
Features / Benefits
Stadium TV gives brands year-long exposure to millions of fans across the UK. The unique content on offer guarantees engagement with your target audience and association with a trusted organisation at the heart of that particular community.
Pre-match news and information is captivating viewing and your brand will be featured alongside that medium and message for the entirety of a fan's visit to the venue.