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CASE STUDY: Standard Life Diversity internal elearning programme

Provided by Multiply
An e-learning programme to support and increase diversity awareness across the Standard Life Group.

What was the Challenge / Background of the Campaign?

Standard Life approached Multiply to create a Diversity Awareness eLearning programme that supported their key diversity awareness messages.

What was the Campaign Objective?

- To create a programme that engaged a relatively wide age range and catered to the particular diverse requirements of the target audience - To help improve knowledge and understanding of diversity awareness and to ensure a shared understanding that dignity at work is 'business critical

What was the Solution?

With this in mind we designed an eLearning solution that: - Was interactive led, rather than tutorial led had a modern, contemporary look and feel to appeal to a wide audience - Provided users control over how they learned rather than being hit with a series of hard line messages - Had a range of interactive approaches to present the content in a relevant and engaging manner

What were the Results?

By driving the learning through a series of interactive screens, the programme encouraged users to stop and think about their own perceptions and experiences, and to challenge long held opinions resulting in increased employee stewardship towards each other and building an inclusive culture based on meritocracy.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAll Standard Life employees
All adultsBoth
ABC1
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearBUILD AWARENESS
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