Standout Brand Experiences
Provided by Undertone
Impossible to miss advertising formats across a handpicked portfolio of digital web properties
Tell us about the Opportunity / What is it?
Undertone develops digital advertising solutions for brands. We offer a suite of video, high impact and display ad formats that enable advertisers to engage consumers across desktops, tablets and smartphones. Everything we do starts with creative and is designed for maximum user interest and engagement. Our formats continue to push the boundaries of digital advertising and provide an unparalleled blend of reach and quality. These formats are served, optimised and measured at scale across a handpicked portfolio of the world's best digital media properties.
What is the Marketing Objective?
Undertone gives brands the opportunity to reach audiences with unique creative formats to boost brand awareness. We have developed a suite of groundbreaking multi-screen creative formats for brands to leverage; we've formed deep partnerships with the world's best digital media properties; and we have built technology platforms that underpin every aspect of campaign planning, delivery, optimization and measurement.
How does it work?
We focus on building meaningful relationships with our publisher partners so we can unlock value for brands across screens. These partnerships allow us to access the best inventory across smartphone, tablet and desktop: prominent placements, takeovers, interstitials, and large-canvas units. These are the types of creative formats typically only available through custom, one-off buys. And because protecting your brand is our top priority, there are no unpleasant surprises: our process of safety checks for all of our inventory means no concerns about misaligned placements.
Who's used it in the past?
Please contact Undertone for more details of campaigns within your sector. And for imagery of previous formats please check out the Undertone gallery, http://www.undertone.com/formats.
Features / Benefits
It's common sense that running ads on low-quality sites can hurt your brand image. Conversely, running ads on high-quality content sites can deliver a positive halo effect for your brand. A study conducted by IPG Media Lab for Undertone revealed that the quality of the site a video ad appears on is the primary driver of brand perception, consumer intent and engagement. To ensure our brand partners are seen in only the best possible environments, we've created our Green List, a collection of hand-selected, brand-safe, high-quality inventory from our publisher partners.