Strategic online advertising across the Trinity Mirror portfolio
Provided by Trinity Mirror
The Trinity Mirror Professional Display package gives you the power to identify and focus on your best performing ad units
Tell us about the Opportunity / What is it?
The Trinity Mirror portfolio now spans the country and our publications, websites and digital services bring news, entertainment and new opportunities to local, regional and national audiences every day. Innovative digital advertising opportunities are available across the Trinity Mirror portfolio. Professional display gives you the power to identify and focus on your best performing ad units and serve them on a specific channel. Our team of digital advertising experts will help you analyse and interpret your campaign data.
What is the Marketing Objective?
Strategically hone your campaign to maximise return on investment.
How does it work?
Using specific channels and successfully proven ad formats, we can maximise response. Formats include MPUs, a versatile square-shaped ad spaces occupying a prime spot among the web page's main content where users can click through to your landing page; MMA banner, a 'sticky' banner so your advert stays visible as users scroll down through the content; Wide Skyscraper,a highly visible and effective ad running down the right hand side of the page in a fixed position and Leaderboard, a high-impact ad slot at the top of the page
Who's used it in the past?
Please contact the Trinity Mirror team for details of previous advertisers.
Features / Benefits
- Identify and focus on your best performing ad units
- Experts will help you analyse and interpret data to strategically hone your campaign
- Vast portfolio of local and national brands including the Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail and local favourites such as the Liverpool Echo, the Manchester Evening News, the Newcastle Chronicle and the Western Mail