Tell us about the Opportunity / What is it?
Sub.tv began broadcasting nationwide in 2003 and is an interactive TV channel in student union bars and university high traffic areas - ideal for marketers who want to reach students. With 720 x 42 inch plasma screens (an average of 7 per bar) and full sound in 96 student unions, it is a powerful student media network and the largest 18-24 dedicated out of home television network and reaches 1.65 million students weekly - that's 1/3 of all 18-24 year olds in the UK.
How does it work?
Sub.tv cater for the varied and distinct student market musical tastes. Video Jukebox allows audiences to text their favorite music videos from the playlist to the screens. You could sponsor one of our "sessions"- tracks and interviews broadcast on heavy rotation branded with your name. Promote new unsigned acts, or create a student led review of the latest releases. On a larger scale Sub.tv can manage, plan, produce and market a student tour, sponsored by you. For details of specific briefs contact SUB.tv on 0207 881 2500 and let us bring your campaign to life.
Who's used it in the past?
Previous clients include 3 mobile, Vodafone, Reef, XBox, Firetrap, Sony plus many more. For a full list just visit our website; www.subtvmedia.co.uk
Features / Benefits
Sub.tv's new Video Jukebox has been developed to cater for the varied and distinctive musical tastes of its audience. We can work together to develop a campaign that meets your brand requirements.