Summer Ready? Promotion opportunity with Penguin

Provided by Penguin Random House
Summer spend incentive - leave customers with a lasting impression with the help of unique content and bestselling authors
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

Tell us about the Opportunity / What is it?

Penguin are able to print custom editions of our unique and much-loved books to be used for high profile sales campaigns, giveaways and spend incentives. We are flexible in terms of budget and time frames and are able to build a campaign around some of the biggest women's fiction names: Jojo Moyes, Giovanna Fletcher, Leslie Pearce and Marian Keyes, as well as non-fiction celebrity publishing: Sam Faiers, Tanya Burr and Lucy Mecklenburgh and cookery writers: Rachel Khoo, Angela Liddon and Arabella Boxer.

What is the Marketing Objective?

Books leave a lasting impression with customers in ways other content cannot. We will help your brand: - increase sales - promote a positive brand message - drive awareness and profile - encourage brand loyalty - win awards!

How does it work?

We can supply books at short lead times and support the campaign from fulfilment to social media promotion. Penguin have a team of sales, marketing, production and publicity experts, who can advise on the best way to utilise our unique content.

Who's used it in the past?

Case studies: - We created and supplied L'Oreal branded editions of our best-selling novelist Marian Keyes, which were available for in-store redemption when customers made a multi-purchase - We worked with Lyons Tea on an on-pack promotion of a special edition of Saved by Cake - We created a bespoke beauty book, packaged alongside Dove products - In 2015, visitors to INTU shopping centres across the UK were able to pick up a free Peppa Pig 'Happy Holidays' activity book

Features / Benefits

Penguin have 99% brand recognition across the book buying community. We have an online reach of: - over 4.5 million web visits per year to Penguin site - over 920k reach across Twitter accounts - over 365k reach across Facebook accounts - over 1.3m reach across Penguin Soundcloud channels - Over 160k reach across Penguin newsletters Other benefits: Lasting and unique message. Incredible brands to work with. Experienced and dedicated team.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFemales 18 - 60+
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners