Sustainable Pavement Advertising at Liverpool One
Provided by Green Street Media
A new type of Temporary Paint media available across the Liverpool One shopping centre.
Tell us about the Opportunity / What is it?
An incredible new opportunity to place your advert on the pavements/walkways of one of Europe's busiest shopping centres. We have partnered with Liverpool One to now offer our temporary painted adverts on all walkway areas of this very busy retail, leisure & professional space in the most prominent location in Liverpool.
What is the Marketing Objective?
Temporary Paint will give your brand an incredibly cool image, this street media is literally unavoidable as visitors to the shopping centre will have to walk over your media, therefore acknowledging and interacting with your media as they do so. This media format will increase brand awareness and brand reputation, it can be used for local brand promotions to encourage footfall or can be used to assist online promotions with online call to actions such as Hashtagging and more.
How does it work?
We work closely with you to finalise your street artwork to ensure your media encompasses all aspects of your marketing brief. Each campaign runs for 2 weeks - for this period your adverts will be visible across all areas of the shopping centre (or smaller sections are available) and will be painted onto the ground in the centre of the walkways. Visitors can't avoid reading your adverts as naturally we have to look at the ground as we walk, therefore ensuring almost 100% coverage. Many people of all ages and background stop to discuss the painted adverts and take pictures.
Who's used it in the past?
Virgin Media, Tate, BSkyB, Mersey Ferries, Ice Festival, Hugh Baird College.
Tate Liverpool used this media format to drive visitors to their gallery which is positioned approximately 500 metres from Liverpool One. This campaign was a great success with many new visitors recorded to the gallery following installation of their adverts. Tate ran adverts for 12 weeks during the period of their exhibition.
Features / Benefits
This is a brand new type of media format that allows you to place your media directly in the path of visitors and shoppers to Liverpool One. It is impossible to look at an advert without reading it, most people are becoming to traditional advertising formats and will often ignore billboards and posters. This media format has already proved highly effective for many brands, councils, colleges and universities as shown with the growing strength of our client list all very happy with the response received from Sustainable Advertising.