Synchronise Ads across devices with Ad Sync
Provided by RadiumOne
Synchronise Ad messaging across desktop, mobile & tablet with your TV and Radio campaigns.
Tell us about the Opportunity / What is it?
RadiumOne can synchronise ad messaging across devices - desktop, mobile & tablet - with your TV and Radio campaigns. We can do this both nationally and by TV region, so you can further enhance your TV reach, or add unique reach. This opportunity extends to TV programme content syncing and/or competitor ad blocking. We can also apply weather-related, 'thermal' factors to campaign planning.
What is the Marketing Objective?
According to a Thinkbox 2012 study, 81% of the UK's online population were engaged in a second screen whilst watching TV. Ad Sync increases brand engagement by targeting these dual screen users.
How does it work?
Upon receiving a 'signal to sync', RadiumOne will further qualify the user based on their engagement and sharing behaviours to ensure they're a relevant prospect for your Brand. Once this has been done, RadiumOne will synchronise ad messaging across devices - desktop, mobile & tablets.
Who's used it in the past?
Features / Benefits
• Amplified unique reach
• Higher engagement
• Increased website traffic
• New customers
• Targeting major events e.g. sport
• Weather/thermal factors