Take Centre Stage Amongst An Elite Audience Of Movers & Shakers
Provided by Digital Cinema Media
Highly targeted sponsorship putting your drinks brand in the spotlight at the UK's leading independent cinema chain.
Tell us about the Opportunity / What is it?
Spirit of the Month is a highly targeted, short-term (but flexible) sponsorship that puts your drinks brand in the spotlight at the UK's leading independent cinema chain. Ensure VIP treatment in a highly premium environment inhabited by the cream of the cinema-going crop.
Sponsoring Spirit of the Month means your drinks are stocked at all Picturehouse bars, highlighted by a variety of physical and digital touch points, thereby gaining high visibility with the chain's relaxed, sociable ABC1 audience.
What is the Marketing Objective?
Picturehouse bars are the bustling social centres of highly-cultured (and incomed) communities all over the country. They are frequented by many discerning socialites - some of whom visit even when they aren't seeing a film.
Spirit of the Month is a fantastic opportunity to build brand association with the UK's leading independent cinema chain by becoming an integral, intimate presence within a discerning and desirable social scene.
How does it work?
The sponsor will be stocked at all sites throughout the campaign dates. High visibility foyer POS will drive footfall into the bars, which are already bustling social centres of the cinemas in their own right. There, counter cards and drinks mats will further heighten awareness of the sponsorship.
The appetite for comfort and luxury as part of the cinemagoing experience is growing, especially among ABC1 25-44's, and the opportunity to socialise in the bar before/after a film is a welcome one for this demographic.
Who's used it in the past?
Recent campaigns include a partnership between There's a Beer for That and the Telegraph Group.
Features / Benefits
On Screen: Optional specially created ident or 30" ad before all films within campaign timeline approved for alcohol advertising.
Online: Presence in Picturehouse's monthly e-newsletter, and presence on the chain's 'Food & Drink' page. Presence on the home pages of the cinemas to be negotiated based on brand/activity.
Foyer: Sponsorship will be highlighted by roller banners and quad in the foyer, with counter cards and post cards on the bar itself.
Magazine & Earned Media: Full page ad in PH Recommend. Social media channel activity