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Posted on 21 December 2009 at 10:20        Last modified on 13 January 2010 at 12:46 Printer Friendly View    Back to Homepage
Reference Title Provided By
5601 Target 10,000 clubbers at Scotlands biggest dance music gigs Kommando

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency Maximum capacity 10,000 at each event.
Target Audience
16 - 24
25 - 34
All Genders
ABC1
C2
Students
Media Type UNUSUAL
Location Scotland
Timings
All Year   More information
Marketing Objective
ENGAGEMENT   More information
Opportunity Type EXPERIENTIAL/EVENTS
SPONSORSHIP / MUSIC / DANCE
 

Tell us about the Opportunity / What is it?
Exclusive sponsorship opportunity to become associated with Scotland's biggest dance music promoter with world renowned DJ's such as Tiesto, Armin Van Buuren, Carl Cox, Sasha, John Digweed, Too Many DJ's and many others. Colours music events are highly anticipated across Scotland and have a successful history of selling out events. Renowned across Scotland as the largest dance music promoters, Colours events are regularly partnered with live broadcasts on Radio 1, Galaxy and Radio Clyde.
How does it work?
Package includes exclusive sponsorship and association events, including branding on all promotional material, website, traditional advertising, and brand placement at the event. Sponsorship packages can be tailored to suit demographic and event schedule of activity. Not restricted to traditional sponsorship, sponsorship could take form of strategic alliances, promotions or sampling as an example.
Who's used it in the past?
Present sponsorship with Gio Goi. Brands such as Smirnoff, Bacardi, Kickers, Domino's Pizza, After Shock, Carlsberg and WKD have been involved in past events.
Features / Benefits
The opportunity to align with the worlds top DJ's and access to over 1 million clubbers: Flyering - 1,000,000 flyers produced annually; Posters - 6,000 posters produced annualy; Online - 25,000 e-database, social networking; Bebo, Facebook etc and through Colours website; Bluetooth - Mobile marketing at event. Advertising - Marketing & PR Campaign budget of £500,000 to be spent across full page weekly ads in National and Regional Press ( Sunday Mail, Daily Record, Evening Times and The Metro ) Radio, and TV. Event Advertising - Digital screens, banners and signage.