Target 3m+ Gamers Across Future Publishing's Gaming Portfolio

Provided by Future Publishing Ltd
Providing platforms to make your mass media investment in gaming work harder, priming pre-order and week 1 sales.
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Tell us about the Opportunity / What is it?

With the gaming industry allowing for more integrated and engaging experiences through gaming, publishers need to find new ways to facilitate the relationship between brands and gamers. Future looks beyond conventional advertising, offering our partners an end-to-end solution that works for brands to create more cohesive and impactful stories.

What is the Marketing Objective?

Effectively target a passionate gaming audience. Empower our audience early - they are the enthusiasts that influence decisions. Future's gamers spent over 23hrs a week gaming and are key in influencing buzz and driving pre-orders.

How does it work?

Numerous opportunities exist across Future's gaming portfolio both online, print, email, inserts and at events including the Golden Joysticks, one of the biggest gaming events in Europe.

Who's used it in the past?

Every major gaming release from Medal of Honour, Battlefield, CoD, Fifa 14 and Nintendo Mario Cart have recognized the influence and importance of Future's core gaming audience. Media partnerships include the recent Xbox One launch which appeared across Future's gaming, film and tech portfolios.

Features / Benefits

OVER half of Future gamers pre-order - 53% of our audience. 2,947,171 total amount of full price games bought by Future's gaming audience in the last 12 months which equates to 11% IMPACT by Future's gaming audience on the total UK sales industry for full price games.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3m+ male gamers
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
DIRECT MARKETING
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE SALESBRANDED CONTENT / MAGAZINES / PRESS
EVENTS
SPONSORSHIP / MEDIA
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