The Alcohol Package is designed to ensure that alcohol brands can target the highly relevant adult cinema audience.
The Alcohol Package is designed to ensure that alcohol brands can target the highly relevant adult cinema audience whilst ensuring that their advertisements are only shown with appropriate films.
The Alcohol Package is similar to the Audience Guaranteed Package but only films deemed to have an audience of 75% or more over the age of 18 are included.
Please contact us for further information.
- It's proven that cinema has a deep message out take because of high attention and improved ability to remember detail.
- Cinemagoers are in a relaxed and excited state but most importantly focused on the big screen forming a deep engagement with brand messages.
Cinema attracts a highly desirable audience, the average cinemagoer is:
- Upmarket - over 50% are ABC1
- Young - more than 70% are under 44 years old
- Affluent - average income £20.5k Vs. UK average £18.3k
<
<