Target contemporary mature women with My Weekly magazine

Provided by DC Thomson
A great opportunity to reach contemporary, mature women through My Weekly magazine. Readership of 279,000.
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Tell us about the Opportunity / What is it?

My Weekly is the magazine for contemporary mature women who love to read. A quality blend of top notch fiction, the latest health advice, great food writing, travel inspiration and uplifting real life stories perfectly compliments our readers full lifestyles. The title benefits from a rolling programme of market research which allows us to tailor editorial, design and production values to our readers needs. My Weekly is the lively, upbeat magazine for today's adventurous mature woman.

What is the Marketing Objective?

Raise Awareness and encourage trial

How does it work?

There are various advertising opportunities available within My Weekly including different sizes, positions, sponsorship and loose inserts. My Weekly has various features with sponsorship opportunities including 'Shop till you drop', 'Britain's Beauty Spots', 'What's for tea?'

Who's used it in the past?

Advertisers who have used My Weekly in the past include JD Williams -Specsavers -Outside Clinic -Thompson & Morgan.

Features / Benefits

The 50+ market is ever growing however frequently ignored by marketing. Advertise to this unique, financially independent consumer groupthrough the pages of My Weekly!
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReadership of 279,000. 89% female, 66% over 55.
55 - 64
65+
Female
ABC1
C2
DE
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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