Target families with Disneymedia+
Provided by Disneymedia+
Leverage the length and breadth of DIsney's assets and build remarkable relationships for magical results.
Tell us about the Opportunity / What is it?
Disneymedia+ help their clients connect with consumers and hit their business objectives in a huge variety of creative ways through activity that leverages the length and breadth of Disney's assets from Disney to Pixar, ABC, ESPN, Marvel and Lucasfilm. Disneymedia+ enables partners to work across all of Disney's entertainment experiences and content through a single point of entry: the Disneymedia+ team.
What is the Marketing Objective?
Disneymedia+ are passionate about creating promotional and advertising solutions for like-minded brands. In the past, a number of brands have been successful in creating brand synergy, to help with brand awareness, increasing purchase intent, favourability of brand and brand loyalty.
How does it work?
Disney's multimedia platforms enable campaigns to be promoted across key family destinations, including channels such as Disney Channel and Disney Junior. There are a huge variety of options for brands, including TV, cinema, press advertising and experiential campaigns, as well as an array of social media and eCRM coverage.
Who's used it in the past?
Disneymedia+ have partnered with a wide range of brands to create innovative and exciting campaigns across a variety of platforms- these include British Airways, Samsung, Iceland, Seat, Cravendale, Hewlett Packard and many more.
Features / Benefits
Across all of our touch points, we reach 18.3 million adults per year in the UK. With 80 years of heritage, audiences trust in Disney, and that trust is of paramount importance to us. As a partner you share in that trust, making it easier to interact with Disney's audience, resulting in deeper engagement. Disneymedia+ allows you to reach your audiences on an emotional level while they are in a receptive mindset, maximise brand awareness across multiple platforms and ultimately deliver value for your business as well as your audience,