Target Fashionistas on the Reveal Shopping App
Provided by Hearst Magazines
'See it, Buy it' fashion app allows users to buy clothing instantly.
Tell us about the Opportunity / What is it?
Reveal, the leading celebrity and lifestyle magazine for young women, now has an app to assist in painless, virtual shopping. Readers can find information on featured products and purchase them instantly. Hearst magazines are pleased to present the opportunity for businesses, especially those in retail, to promote their brands on Reveal's app, 'See it, Buy it.'
What is the Marketing Objective?
Digital shopping has taken the world by storm as consumers become increasingly mobile dependent and pressed for time. 'See it, Buy it' makes shopping portable, quick, and easy. Use the app to engage with fashion savvy consumers and drive sales.
How does it work?
'See it, Buy it' allows shoppers to buy fashion items they see on pages of Reveal magazine. Readers simply scan codes to pull up information and purchase features for items. The app includes exclusive fashion coverage, hot or not tips, special offers, video content, and more. 'See it, Buy it' affords ample space to share your message. Communicate with consumers through mobile ads around content. Promote branded content and bespoke features integrated into functionality.
Who's used it in the past?
This is a brand new opportunity for brands, especially retail and fashion, to engage with.
Features / Benefits
By advertising in Reveal's 'See it, Buy it,' Hearst magazines offer brand exposure to a targeted and well understood audience. Interact with outgoing, young women, interested in celebrities and showbiz, high street fashion, and real life stories. Retail brands can benefit by associating with an influential magazine on a rapidly growing platform, digital shopping. The app is free to use and enhanced for smartphones and Apple devices.