Target hard-to-reach audiences with Socialite

Provided by Clear Channel
First UK in-bar network of HD portrait digital screens, located in over 500 premium pubs, bars & clubs across the UK
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Tell us about the Opportunity / What is it?

Socialite offers the perfect opportunity for advertisers seeking to engage with a young, affluent audience just before they buy products. The combination of the relaxed environment and high dwell times, with the dynamic streaming capabilities of the screens and the flexibility of our daypart opportunities allow brands to transform a call to action into a real change in consumer behaviour. The network delivers engagement opportunities with sought-after and traditionally hard-to-reach consumers including pub and bar goers, the youth market and men.

What is the Marketing Objective?

Engage with a young, affluent and influential audience in their chosen environment.

How does it work?

Opportunities are available in 5-50 second commercial packages within a 3 minute loop. We offer flexible packages types, including midweek, weekend or two-week periods. Creative can be static, full motion or dynamic video and campaigns can involve multiple copy changes. Ad space across the Socialite network can be bought nationally for big brands looking for national cover or national targeting; regionally for advertisers who wish to target particular towns and cities; locally for advertisers looking for an individual or small amount of panels.

Who's used it in the past?

Major advertisers, such as 20th Century Fox, Diageo, EMI, HTC and Sky have chosen to run campaigns across the network.

Features / Benefits

- 40" high definition LCD digital portrait screen. - Capable of streaming static, full motion and dynamic video. - Screens are located in the busiest and most prominent positions in each venue. - 88% of screens are Connect (NFC or QR code) enabled. - Flexible packages available across the UK.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCaptive audience of 850,000 consumers
16 - 24
25 - 34
Male
Both
All
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENT
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