Guardian Select Diversity is a collection of member sites that represent ethnic groups and minorities. Building on the Guardian's own solid reach amongst minority groups, the network ensures that your advertising message can reach communities that may be under-represented on more mainstream sites. You can buy the whole package or target your campaign to one of the following areas: age, ethnic minorities, gender, LGBT or disability.

Opportunity to build awareness of your brand to a truly engaged minority audience.

Packaging the best sites in their sector to give advertisers a simple method of extending their campaigns into specific audiences. Partners include: MEN Asian News, Pinkpaper.com, Black Business Initiative, Disability Arts Online, Disabled World and more. All publisher partners are vetted and approved by Guardian editorial and promoted from guardian.co.uk. Campaigns can be targeted at the entire network or a selection of sites. Audience measured by comScore and Nielsen.

Advertiser - NNFCC (The UK's National Centre for Biorenewable Energy, Fuels and Materials) - "The service I received was of a high standard and the Guardian was very attentive to my needs. I also received good statistical information which I could feed back to the CEO and which helped us to analyse how successful the advert had been."

Guardian Select Diversity offers a commercially attractive audience of professionals with 48% in a professional /managerial job; 42% educated to degree or equivalent (versus 24% of average online population) and 30% living in households with an income of £50K+ (versus 20% of average online population). The audience are active online users with 95% online everyday and act on advertising with 77% buying a product as a direct result of seeing an online ad.