Target motorists with forecourt advertising
Provided by Clear Channel
Digital forecourt screens reach a captive audience looking for a distraction as they wait to pay.
Tell us about the Opportunity / What is it?
Clear Channel's partnership with Amscreen provides the opportunity to reach out to millions of motorists - Petrol forecourts are part of the weekly routine for millions of motorists making them the ideal place to advertise your business. Our digital forecourt screens reach people as they're in the queue, a captive audience looking for a distraction as they wait to pay. screens located in 2'700 petrol station forecourts right across the UK. These include Tesco, BP, Shell and Esso, as well as other leading independents.
What is the Marketing Objective?
Their size and position at the tills make them ideal for campaigns that will capture people's attention. With an average dwell time of two minutes, your campaign will be noticed.
We can prove this as all Forecourt screens are fitted with the latest OptimEyes technology, incorporating face detection software as well as device, time and audience measurement capabilities.
How does it work?
We'll bring your ideas to life by helping you plan and design your campaign.
Choose from over 2'700 digital screens, using our Poster Search tool, which can be found at http://clearchanneldirectdev.prod.acquia-sites.com/locations#zoom=5&lat=54.93977&lon=-1.56006&layers=BT.
Simply enter your postcode to find locations near you.
We also use up-to-the-minute data from Route, so we can help advise you on the best location to reach your target audience and report who has seen it once it goes 'live'.
Who's used it in the past?
A range of advertisers have used forecourt advertising in the past, please contact Clear Channel for examples and case studies.
Features / Benefits
The great advantage of forecourt advertising is you can reach the audience you want to see your business. Sell confectionery within a garage? Remind your customers. Have a new motor insurance package or a special offer on tyres? Then take a golden opportunity to communicate this message to a relevant audience.