This idea is archived

Target premium video content and reach the right audience

Provided by Rightster
Targeted media solutions across premium digital video content on YouTube and publisher sites, extending to mobile

Tell us about the Opportunity / What is it?

Rightster offers unique advertising opportunities to brands who want to reach the audience of a specific content owner, vertical, or genre. We run pre-roll advertising around 4 key verticals, but we offer much larger sponsorship opportunities to brands who want to own this content and its audience wherever they are (YouTube, Publisher verticals, mobiles and tablets). The editorial relationships and the localised sales teams which Rightster operates allow for the distribution of branded content via Paid, Owned and Earned Media Placement activity.

What is the Marketing Objective?

We aim to raise brand awareness and encourage user calls to action by associating your brand with premium digital video content in a brand safe environment.

How does it work?

We empower our clients to reach the right audience by advertising around premium digital video content from the likes of ITN, The Guardian, IMG, British Fashion Council and Viral Spiral. We also recommend live streaming and VoD content brand association which provides high exposure in a brand safe environment.

Who's used it in the past?

Media agencies and their brands choose to advertise pre roll around our content, generating consistently high CTR's.

Features / Benefits

Rightster offers: 150m views per month and rising - Working with premium content owners like ITN, Guardian, IMG, Conde Nast, Press Association, British Fashion Council and more - 4 main verticals of News, Sport, Entertainment, Fashion - Live Streaming expertise (we Live stream 100's of live events each year including major sporting action, Global Fashion weeks as well as Grammies, Oscars and more - Multi-channel network (partner status on YouTube - 250+ channels) - Over 3,000 publishers in our base - Cross platform publishing and advertising solutions across all devices

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details150m views per month and rising
16 - 24
25 - 34
35 - 44
Both
ABC1
MOBILE
ONLINE / VIDEO
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRAND STRATEGY
BRANDED CONTENT / ONLINE
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