Target thrill seekers seeking immersive experiences with 4DX

Provided by Digital Cinema Media
4DX is a revolutionary cinematic experience which stimulates all 5 senses.
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Tell us about the Opportunity / What is it?

4DX is a revolutionary cinematic experience which stimulates all five senses. The experience includes high-tech motion seats and special effects including wind, fog, lighting, rain and scents. The effects work in perfect synchronicity with the action on screen creating the most unmissable and exhilarating cinematic experience yet.

What is the Marketing Objective?

The 4DX sponsorship opportunity offers a brand ownership of a multi touchpoint cinema package targeting a supercharged thrill seeking audience throughout the 'cinema journey'. This is an opportunity to build long term association with the latest revolutionary technology in the cinema experience.

How does it work?

On screen: 4DX Enabled Ad; Enabled brand ad scheduled ahead of all 4DX screenings; - 4DX Experience ident; 10" co branded ident; 4DX Promo spot; 30" co branded promo spot to promote 4DX in all non 4DX screens. Off Screen: 4DX Branding; Co Branding on all 4DX foyer branding/digital signage; Foyer Totems; Prominent signage around entrance. Online: Home Page Icon; Prominent 4DX cobranding across Cineworld's home page; Property Landing Page; Prominent branding across Cineworld's 4DX page; Booking Confirmation Banner; Sponsor branding across all 4DX booking.

Who's used it in the past?

Films including Avatar, Gravity, Frozen and Captain America have all been given a 4DX makeover and directors are now examining the prospect of filming movies that are specifically made for 4DX.

Features / Benefits

With the massive investment in technology needed to bring this to life, it offers something you can't get at home. The potential for brands to use 4DX is clear - the scent of flowers, pizza or coffee can be pumped directly to the cinema audience which is being immersed in the action. The sense of smell is particularly evocative and could be highly valuable for brands. Advertisers have long been able to benefit from the sensory experience of cinema - 4DX takes this experience a step further.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k700K 2016 Admissions
16 - 24
25 - 34
Both
All
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDE
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