Target Tradesmen and the Manual Workforce with Cafe Media
Provided by Brand Bags Ltd
Cafe media items place your brand promotion into the hands of this audience during their working day.
Tell us about the Opportunity / What is it?
Cafe Media opportunities consist of branded takeaway packaging on Sandwich Bags, Takeaway Cups, Cup Sleeves & Paper Napkins, with POS sampling also available. Cafe media provides audience reach at postcode level with proximity coverage to retailers, showrooms and local businesses. Your brand can reach an almost exclusively adult workforce via our national network of outlets, reaching customers when they eat breakfast, take a morning tea-break or grab lunch on the go. Our media can be taken away and benefits from being viewed by other customers within the cafes.
What is the Marketing Objective?
Raise Brand Awareness, prompt impulse purchases (POS sampling can be built into campaigns) or delivery of special offers to be redeemed at a local business or showrooms, to increase interaction between your brand and the audience. For confectionary brands we can build in sampling at point of sale.
How does it work?
Your promotion is printed onto any or all of the formats available, to provide a highly visible communication platform. Brands can interact with this audience during their working day. Cafe outlets are pre-qualified for this audience type at any given area. Media can be delivered to cafes around individual retail outlets or drive time/post code level. Proximity coverage is achieved by delivering to every tradesmen's cafe in any given area. Your highly visible brand promotion is easily digested when placed into the customer's hands with their purchase.
Who's used it in the past?
We have many clients including builders merchants and retailers:- BOC Gas & Gear, Travis Perkins, HHS Plant Hire, Benchmarx Kitchens, Keyline, Stanley Security, City Plumbing Supplies, Stanley Security, Ikea, Arriva. Our Medias are successful in reaching the killed and unskilled workforce including Tradesmen, White Van Man, Sales Reps, Manual workforce, C1, C2, D & E demographic.
Features / Benefits
Cafe media offers a solus advertising opportunity within cafes in a specific catchment with no competitive advertising within the outlets other than your campaign. The media is taken away with the customer's purchase inside therefore it will stay with that customer for a minimum of 10 minutes and often much longer. Cafe media can carry a specific offer to prompt impulse purchases or QR codes for immediate interaction by smart phone. Sandwich bags in particular, offer a different design to each side so more brand information can be displayed.