Taxi advertising in major cities in Scotland and now Bristol
Provided by Stratton Wills
Offers great exposure for your brand - one taxi advert will be seen up to 1/2 million times per week in Glasgow or Edinburgh.
Tell us about the Opportunity / What is it?
Stratton Wills are taxi advertising specialists, providing taxi branding in Glasgow, Edinburgh, Aberdeen, Dundee, Inverness & now we've launched in Bristol! Taxi advertising offers the best way to reach an audience within city centres, allowing unrivaled access to restricted routes and areas that can't be advertised in by any other means.
What is the Marketing Objective?
Excellent opportunity to build BRAND AWARENESS - Feedback from our clients is that most of their customers have seen their taxi advert at least once in the last 7 days.
How does it work?
The types of taxi advertising we offer include: SUPERSIDES - Covers each side of the taxi. Ideal for short to medium campaigns (1 month upto 1 year) on multiple taxis. MINI LIVERIES - Graphics applied on both sides, boot & bonnet of the taxi. Reduced outlay to a Full Livery; similar impact. FULL LIVERIES - Fully wrapped taxi, allowing your brand to engulf the entire vehicle in the most creative way possible.
Who's used it in the past?
We have ran campaigns for a variety of brands, for example Tiso, who provided this testimonial: "We've noticed increased footfall in our stores, and people constantly tell me they've seen our taxis.They think we've got a fleet of them!" Other companies we have worked with include Blues Ski Shop, Glasgow University, Your GP, New Life Teeth, Trinity Glazing. Hutcheson's Grammer School, CMJ, Joinery & Building and Letting Web, please visit http://www.strattonwills.com/campaigns.html for examples of creative from previous campaigns.
Features / Benefits
WHY TAXI ADVERTISING? EXPOSURE - One taxi advert will be seen up to 1/2 million times per week in Glasgow or Edinburgh. RESTRICTED ROUTES - All major cities have taxi only areas, mostly close to pedestrian and shopping areas. Advertise where you wouldn't normally be able. PR - Use your branded taxi for events, product launches and to transport your clients. 38 MILLION CAB RIDES PER YEAR - That's people who see and are exposed to your advert, everytime they hail, enter/exit and sit in the taxi. GREAT VALUE - Year long campaigns can cost as little as £30 per week.