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Posted on 17 September 2008 at 15:35        Last modified on 02 February 2012 at 11:14 Printer Friendly View    Back to Homepage
Reference Title Provided By
3569 London City Airport - Premium Departure Lounge Digital Network London City Airport

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency 3m business travellers 91% AB
Target Audience
25 - 34
35 - 44
45 - 54
All Genders
AB
ABC1
Media Type OUTDOOR
Location London
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type
 

Tell us about the Opportunity / What is it?
Our newest opportunity will target the affluent high net worth business travellers in the London City Airport departure lounge. These 24 digital media screens have been integrated within each side of 12 columns giving a sleek, professional appearance that would suit any high quality advertiser wishing to bring their campaign to life. Our advertisers will benefit from being in a high dwell time location targeting a receptive audience. This opportunity will also trail the passenger as they walk through the departure lounge, engaging them at every opportunity.
How does it work?
Twenty-four 46" digital media screens in portrait format, synchronised to show up to 4 advertisers each with up to 10 second spots on a 40 second loop meaning there will be at least 15 minutes show per hour for each advertiser.
Who's used it in the past?
Oracle, IBM, Accenture, Credit Suisse, Ernst and Young, Enel, UK Trade and Industry, BP, Marriott, Hilton Hotel, Allianz, Barclays Capital, Zenith Watches have all advertised on the Departure Lounge Digital Screens and many more.
Features / Benefits
London City Airport is the 'Only airport In London'. Being the closest airport to both financial districts of London; Canary Wharf and the Square Mile, all advertisers reach high net worth, decision making, affluent business traveller in a unique airport environment. All media opportunities are owned and operated by London City Airport and its 'in house' team. We pride ourselves on giving an honest, personal, efficient and responsive service.