The Bauer Parenting Portfolio 'Tried and Tested'

Provided by Bauer Media
The overall idea is to recruit a panel of mums with children / babies to review product
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Tell us about the Opportunity / What is it?

Panel of mums recruited to test product. A combination of editorial coverage, advertorials and sponsorships will be active across the year to drive traffic to the Tried and Tested hub. Advertorials will run to recruit the testers initially and then as the Tried and Tested reviews of the products from the panel. All activity will carry the Tried and Tested logo and drive cross platform Advertorials -These will carry the tried and tested logo and a review of a product by one of the mums from the panel and details and link to the Tried and Tested Hub

What is the Marketing Objective?

Real mums testing products and endorsement from no 1 parenting titles. Cross media opportunity. Opportunities for full cross platform engagement. Encourages interaction and engages audience.

How does it work?

Mums write a review to a set format and make a photographic/video record of the product in use by the baby these will be put into an advertorial format The reviews will be housed on a central hub on Ask a Mum.The hub will also include editorial features relevant to the products,a client expert can also have a presence in Q & A format,professional review element.The mags will carry the best reviews across the year as advertorials under the Tried and Tested Banners and will drive readers to the reviews and promote the tried and tested hub. Able to use T&T logo in marketing

Who's used it in the past?

Danone Fisher Price SMA Avent

Features / Benefits

Product recommendation from Real Mums who have actually 'Tried and Tested' . Product recommendation and information from industry expert Product endorsement from the no.1 Parenting Portfolio Multi Platform coverage Dedicated editorial hub quality content produced by trusted and expert brands with 54 years heritage
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMums with children/babies
16 - 24
25 - 34
Female
Main Shopper
Kids HH
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTBRANDED CONTENT / MAGAZINES / PRESS
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