The Bauer Parenting Portfolio 'Tried and Tested'
Provided by Bauer Media
The overall idea is to recruit a panel of mums with children / babies to review product
Tell us about the Opportunity / What is it?
Panel of mums recruited to test product. A combination of editorial coverage, advertorials and sponsorships will be active across the year to drive traffic to the Tried and Tested hub. Advertorials will run to recruit the testers initially and then as the Tried and Tested reviews of the products from the panel. All activity will carry the Tried and Tested logo and drive cross platform
Advertorials -These will carry the tried and tested logo and a review of a product by one of the mums from the panel and details and link to the Tried and Tested Hub
What is the Marketing Objective?
Real mums testing products and endorsement from no 1 parenting titles. Cross media opportunity. Opportunities for full cross platform engagement. Encourages interaction and engages audience.
How does it work?
Mums write a review to a set format and make a photographic/video record
of the product in use by the baby these will be put into an advertorial format
The reviews will be housed on a central hub on Ask a Mum.The hub will also include editorial features relevant to the products,a client expert can also have a presence in Q & A format,professional review element.The mags will carry the best reviews across the year as advertorials under the Tried and Tested Banners and will drive readers to the reviews and promote the tried and tested hub. Able to use T&T logo in marketing
Who's used it in the past?
Features / Benefits
Product recommendation from Real Mums who have actually 'Tried and Tested' .
Product recommendation and information from industry expert
Product endorsement from the no.1 Parenting Portfolio
Multi Platform coverage
Dedicated editorial hub quality content produced by trusted and expert brands with 54 years heritage