The Family Focus package allows advertisers to reach families by advertising around family films in seasonal bursts.
Digital Cinema Media (DCM) offer advertising packages that include films that target specific cinema audiences, this makes buying on screen easier for advertisers.
The Family Focus package is designed to reach a core housewife and kids cinema audience through films with a higher than average family profile.
Family Focus can be purchased by coinciding with school holiday dates, by film, annually or by matinee to target a core housewives and kids audience.
Please contact us for further information.
- Family films are the most successful genre in terms of box office and admissions and screened to coincide with the school holidays throughout the year, providing the best possible opportunity to target family audiences.
- This package offers the unique dual viewing experience with 71% of 7-14 year olds usually going with an adult.
- 5.9m of main shopper with kids also visit the cinema, with 39% of those being heavy cinemagoers.
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