The largest Business & Finance platform in the UK & Europe

Provided by International Business Times
The largest premium Business & Finance platform in the UK and Europe. 312m UU Globally 75m UU Europe 34m UU UK
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Tell us about the Opportunity / What is it?

We offer access to engaged Business and Finance audiences searching for information around and more. We use a mix of content, keyword and behavioural targeting to reach your target business audience when they are looking at relevant news and finance content to ensure the best performance for your campaign objectives. Examples of audiences we reach: CEO, Business Decision Makers, Purchasers, Stockbrokers, SME, Micro Entity, Investors, CFO, CIO and more. Example content we can target: Money, trading, stocks & shares, technology, property, investment, computing

What is the Marketing Objective?

Depends on the brief but our most popular campaigns cover: Brand awareness Engagement Dwell times View Through Rates (Video) Brand Uplift Viewability Insights and Analysis For every campaign, we have a dedicated Client Services manager that provides weekly insights and learning's for you and details on optimisations to ensure your campaign hit's it's target objective (be that CTR, Dwell time, CPA) Elite also exclusively represent IBT and Newsweek - 2 of the largest Global business brands in the world. More info can be found in our attached media deck.

How does it work?

We provide a bespoke site list for every single campaign which is 100% transparent and Brand safe. We shall send a screenshot of every format we recommend and an idea of response rates. Formats that we offer range from mixed standard formats such as Leader and MPU to higher impact options including 300 x 600, Takeovers & Billboard. We also offer a creative build service for those clients that require it and test rates for all new advertisers.

Who's used it in the past?

The Ritz Carlton targeting a high income Business Executive audience Zurich reaching investors and traders Google Apps to target small to medium enterprises MBNA targeting finance content and reaching Corporate Credit card users AXA for Business insurance Other Brands include: Dell, Visa, Nokia, Amex, Lexus, Citi bank.

Features / Benefits

The largest premium Business platform in the UK & Europe that offers full transparency and bespoke digital campaigns for every campaign we run. - We are experts in the field of Business & Finance - Complete site list transparency - Exclusive rights to Newsweek and IBT - Premium inventory - High impact formats at scale (Billboard, 300 x 600, Takeovers, Film strip, VOD) - Flat rate across devices(desktop, mobile & tablet) for easy optimisation - 100% above the fold guarantee - Dedicated client services manager
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
45 - 54
55 - 64
65+
Both
AB
ABC1
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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